What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

There comes a point where once campaigns are up and running, it's not about either getting things moving...