Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...