Think beyond traditional CRM to elevate your customer service
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn't cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that go far beyond call-logging to set your company apart from the competition.
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Related Categories: Customer Analytics, Customer Interaction, Customer Relationship
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