Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...