Market Research

2021 Digital Trends - Retail in Focus
Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Reinventing sales: 5 imperatives for the future
The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...
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