Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

We analyzed data from three different sources to create the first Global Customer Engagement Review....