In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...