Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...