Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Digital experience personalization is a major priority for global business leaders and investment plans...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...