What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Digital experience personalization is a major priority for global business leaders and investment plans...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...