Customer Analytics

Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Industry Leaders' Guide to Success in Omni-Channel Order Management
Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Digital Asset Management vs. Dropbox, Box and WeTransfer
Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.