Today's marketers are faced with a landscape that demands genuine human interaction without actually...

With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The average contact centre manager spends 35% of their time looking for coaching opportunities, but only...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Many financial services firms have automated the vast majority of key processes and customer experiences....

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...