Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

About the Guide Following the most challenging period in business history, the next generation of CMOs...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Investing in great outcomes for customers and employees. The road to exceptional customer service has...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...