Strategic Marketing
![Understanding the Business Value of Your eCommerce Platform](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/UnderstandingtheBusinessValueofYoureCommercePlatform-500x300.png)
Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...
![Microsoft Lays Out Linkedin CRM Strategy](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/MicrosoftLaysOutLinkedinCRMStrategy-500x300.png)
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
![B2B Marketer](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/B2BMarketersGuidetoAccountBasedMarketing-500x300.png)
B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...
![Rationalise to Modernise Your Martech Stack](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/RationalisetoModerniseYourMartechStack-500x300.png)
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...
![17 Ways to Get Marketing Projects Done](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/17WaystoGetMarketingProjectsDone-500x300.png)
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
![Putting Revenue Marketing Into Practice](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/PuttingRevenueMarketingIntoPractice-500x300.png)
Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...
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