Marketing Technology

2020 Digital Experiences Annual Report
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Reinventing customer service
The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and...

The IT expert's guide to AI and content management.
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...

Mastering Retention: Product Analytics Playbook
Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

The Forrester New Wave™: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

Forrester Report: Introducing the insights-driven targeting spectrum
How sales and marketing can target better together, using insights to identify and convert high-potential...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...
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