How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty and Engagement
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-mortar worlds, its strategy has evolved. To achieve an individualized, end-to-end customer experience, Michaels turned to new technologies—and unlocked greater loyalty and engagement through personalized communication.
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Related Categories: Collaboration, Cross Channel, Email Campaigns, Marketing Technology, Technology
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