Marketing Technology
Driving Webinar Registration Best Practices Guide
Driving webinar registration and attendance is a major struggle for most companies. While webinars are...
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
The Total Economic Impact of Adobe Sign
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...
From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...
How to secure your business with the Content Cloud
Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...
It Pays to Go Paperless
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...
How to Choose an E-Signature Solution
The benefits of e-signature technology are far reaching. Today, e-signature technology is used around...
Mixing agile and waterfall
About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with...
Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
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