Data-Driven Marketing

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...
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