Marketing Technology
Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...
The Case for a Marketing Content Hub
Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...
The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
Is Your Last Mile Technology Fit for Purpose?
The last mile is always evolving. In the new, digital post pandemic reality, delivery businesses must...
Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...
Building Sustainability into the Modern Business Landscape
The modern business landscape requires a new focus on climate responsibilities. 2020 and 2021 will be...
Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...
The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...
How chemical companies can achieve a new level of enterprise performance
Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day...
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