Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....