Why businesses are consolidating use of a single support solution for both customers and employees. The...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...