76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...