Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

No matter how much data you have about your customers, you can only understand what they need and expect...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...