Understanding the Future of E-Commerce Personalisation

E-commerce professionals often find themselves navigating contradictions, weighing options and generally running a balancing act as they build their website optimisation strategy.
Gaining a glimpse into what consumers are really thinking about their own experiences shopping online can be immensely helpful. As a compass, starting point or reality check for running an e-commerce website personalisation and optimisation strategy, consumer insights provide the raw data to power an e-commerce experience that ticks as many boxes for as many stakeholders as possible.
This Consumer Perspectives series was launched to provide Conversion Rate Optimisation professionals in North America and Europe with some of these insights. The following report explores the results of our first of such studies.