Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....