No matter how much data you have about your customers, you can only understand what they need and expect...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....