Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...