Marketing Innovation

6 Questions Every CPG Leader Must Answer to Deliver on Enterprise Growth Plans
CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Up and Running: How to Deploy a Modern CMS Quickly
Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Wie elektronische Unterschriften die digitale Transformation in Unternehmen voranbringen
Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

How to select a DAM: Learn how to Choose the Right DAM in Four Steps
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

The Digital Business: What Do Your Customers Expect?
With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Mind the Gap on Your Digital Transformation Journey: Making Content Work for Your Organisation
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

15 ideas para consolidar el marketing sacando partido de los comportamientos y las preferencias del cliente
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

How to Measure DAM ROI: Calculate the Bottom-Line Benefits of Digital Asset Management
As marketing organisations become more technologically driven, digital asset management (DAM) systems...

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...
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