Marketing Innovation
Technical buyer's guide to site search
Consumer-grade search is one of the hardest feature to get right as it includes multiple disciplines...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...
Understanding the Future of E-Commerce Personalisation
E-commerce professionals often find themselves navigating contradictions, weighing options and generally...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...
Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
Le guide de l'expert informatique en IA et gestion de contenu
N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.