Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...