It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Erfolgreiche Testideen mit konkreten Ergebnissen unserer Kunden aus den verschiedensten Industriezweigen:...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...