Developing better marketing creative based on data-inspired insights can double revenue, according to...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

See what your brand can accomplish with the right brand management software. These days, brand management...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...