The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...