6 Questions Every CPG Leader Must Answer to Deliver on Enterprise Growth Plans

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies not only to general managers, but also to lower-level PandL owners such as brand managers, category managers, channel managers, regional managers and even process and plant managers that must deliver growth in profitability.
To do so, these leaders must manage a diverse set of portfolio investments for new products, and for in-market products that form their base business. Unfortunately, even in the age of big data, most business leaders cannot get the portfolio insights they need to ensure their growth plans are achieved.
Without consistent, accurate and timely answers to these fundamental portfolio planning questions, growth is inconsistent and incremental, targets are missed, and companies fail to capture new market opportunities.