Align Work to Strategic Goals and Standardise the Intake of Work

Through our experience with the best brands in the world, we've found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience.
To help marketing leaders manage this critical work, we've identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.
In this guide, we explore the first two stages of work: Strategy and Intake, then Budget and Plan. We provide you with insights into how to better manage the work in these stages to ensure you're prioritizing the work that matters most.