IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges. In addition to being the world's largest IT and consulting services company, IBM is a global business and technology leader, innovating in research and development to shape the future of society at large.

Latest resources from IBM

Published: January 17, 2023

Marketing in the Dark : Dark Data

The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...

Published: March 14, 2023

15 Ideas for Anchoring Your Marketing Approac...

In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Custo...

Published: February 4, 2023

17 Ways to Get Marketing Projects Done

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management...