Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....