Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

No matter how much data you have about your customers, you can only understand what they need and expect...

A glimpse into where DAM is heading… and why you need to jump on board What we already know The case...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Consumer-grade search is one of the hardest feature to get right as it includes multiple disciplines...

With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...