Marketing Technology

Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

7 trainable soft skills for outstanding agents
The average contact centre manager spends 35% of their time looking for coaching opportunities, but only...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

The Future of Retail is Conversations
Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

2022 Digital Trends: Financial Services in Focus
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Acht digitale best practices voor inkoopprofessionals
Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

The Speed of Change: How Fast Are You?
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
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