Adaptation
5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...
The Total Economic Impact™ of DocuSign CLM
DocuSign provides a contract lifecycle management (CLM) solution that acts as a centralised, cloudbased...
Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...
Has Self-Scanning Gone Mainstream?
Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...
Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...
The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...
Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...
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